The client’s brand was originally a traditional food blog, but he wanted to evolve it into a modern food and travel experience brand. He was looking for a clean and refined visual direction, combining serif and sans-serif typography, with a strong focus on photography. The overall style needed to feel modern, bold, yet elegant and minimal.

My design solution focused on creating a clean logo that combines symbolic elements with typography. I developed graphic elements using organic shapes inspired by nature, along with subtle references to food through fork and knife motifs. These elements help create a distinctive and recognizable visual identity, especially across social media. The color palette was inspired by natural tones, reinforcing the connection between food, travel, and the environment.