A contemporary redesign inspired by Skopje’s brutalist architecture and industrial character. Concrete textures, bold geometry, and custom typography create a strong, architectural presence.

This project explores a packaging redesign for Skopsko beer, with the goal of modernizing the brand and making it more visually engaging.

The concept was inspired by a moodboard based on Skopje’s brutalist architecture, translating its bold, raw, and structured aesthetic into a contemporary packaging design.

The challenge was to balance heritage and recognition with a fresh, modern approach that stands out on the shelf.

I developed a bold visual direction using strong typography, structured layouts, and high-contrast elements, creating a distinctive and updated look for the product.