This project is a complete rebranding for Strength School, focused on creating a stronger and more modern athletic identity.

The client requested a new logo and visual direction, based on an AI-generated concept they provided, along with a full branding kit and brand book.

The challenge was to translate and refine the AI-generated idea into a clear, cohesive, and functional design system that effectively communicates strength and motivation.

I developed a refined logo, color palette, typography, and supporting visual elements, delivering a structured brand system with guidelines for consistent use.